A story about choosing to live fully, presently, relentlessly. If you’ve ever faced a diagnosis or illness that rearranged your entire world, this event is your opportunity to take control and command your comeback.

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Part memoir and part playbook, each chapter of Farla Efros' book, F*ck Cancer: Commanding a Comeback When Your Body Has Turned On You, pairs a story with strategies, questions, and mindset shifts that help navigate this difficult moment of your journey. This is not a story about cancer. It’s a story about choosing to live fully, presently, relentlessly.

Join us for an on-stage conversation that will provide comfort, guidance, and strategies that will empower your ability to fight and comeback stronger.

About Farla Efros

With more than 30 years of experience advising global brands —including serving as Interim CEO for True Religion and Executive Vice President at Office Depot — Farla built her career fixing broken companies, stabilizing leadership teams, and driving high‑stakes turnarounds with clarity, speed, and unapologetic precision.

Her life changed in an instant when she received an aggressive cancer diagnosis while on a client conference call. In that moment, Farla realized she had spent decades saving corporations but had never applied those same turnaround principles to herself. What followed was a radical shift: she took the executive playbook she had used to rescue billion‑dollar retailers and turned it inward to save her own life.

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